Our Focus

According to NASA, and the World Meteorological Organization (WMO), “2023 was the hottest year ever recorded globally.”

The climate crisis is a grave danger to our planet and its inhabitants. The temperature of the earth is increasing at an alarming rate, and it is having a devastating impact on our planet. Global warming is a matter of urgent concern as it has many serious alterations to the environment, eventually impacting life. It causes a rise in sea level which leads to the loss of coastal land, a change in precipitation patterns, increased natural disasters and threats to biodiversity. In addition, the extinction of plant and animal species is accelerating. Human activities, predominantly burning fossil fuels, deforestation, agriculture and industrial processes are the main causes of climate crisis due to the release of greenhouse gases that trap heat and warm the planet.

We have identified the roots of this problem and hence, Our focus extends to 5 (J’s) major spheres that will resolve the problem:

1). Jan (People)

It is the people of Bharat that are and will be facing the adversities of climate change and the choice of ignoring nature in the name of development. In a democracy, we only get what we ask. We just need to make people aware of their legitimate needs which can actually give them peace and happiness. Instead of talking about religion, caste, region or gender, it is time to speak of humanity as a whole because nature will not differentiate while retreating. Overpopulation and unsustainable consumption habits are a major challenge in front of us. We have been successful in spreading awareness among the masses to reduce consumption and give priority to nature.

2). Jungle (Forest)

Forests are essential to the survival of life on Earth. They are often referred to as the “lungs of the world” because they play a vital role in the Earth's ecosystem. They help to clean the air, regulate the climate, help to protect the soil from erosion and flooding and provide habitat for a wide variety of plants and animals. These forests gave strength to Pandavas, Lord Ram; renunciation to great sages but in the name of development these forests are destroyed even from the most critical point - hills which are responsible to hold soil and reduce the flow of water down the hills. As a result, frequent landslides, avalanches and floods destroy several families, and is a big loss to our economy as well.

3). Jameen (Land)

Being the most populous country in the world, we need to feed more people and thus for this reason, our government initiated the green revolution in 1967 to increase food production, boost agricultural supplies and reduce food prices. However, it came with its drawbacks such as deforestation, food contamination due to use of harmful chemicals and soil depletion. Thus, we encourage farmers to use the ancient methods of crop rotation which improves soil structure and water holding capacity. This reduces water usage in irrigation ensuring optimum ground water levels.

4). Janwar (Animals)

We strongly oppose animal abuse and are proponents of non-violence. As a result of our historical traditions, where religions like Buddhism and Jainism focused non-violence and were always against animal cruelty, Bharat has the highest vegetarian population in the world. “Same consciousness permeates in all matters' ' is our strong belief. However, increasing meat consumption is not a personal choice but rather a global concern as according to UN reports, beef production is the biggest source of greenhouse gases. One kilogram of beef produces 99.48 kilograms of carbon dioxide. When demand for meat increases, the beef industry clears land for cattle and feed. Global meat production has tripled in the last 50 years, and beef production is the leading cause of deforestation. We have been educating the masses of the harmful effects of meat consumption.

5). Jal (Water)

Our country has always respected its rivers and even bestowed them with the title of mother. Our civilization flourished around them and their importance is even mentioned in Rig Veda. They are the lifeline for millions of people and the center of our trade, economics, and agriculture. However, Ganga and Yamuna are two of the most polluted rivers in the world. Untreated sewage, industrial wastes and agricultural runoff are the main causes of pollution. Even, the groundwater is polluted because of the use of fertilisers in farming which gradually seeps through the land. The river Yamuna throughout its course from Wazirabad to Etawah becomes a sewer drain and flows dead without any aquatic life until it merges with river Chambal. Delhi is alone responsible for 80% of the entire pollution load in the river. This all leads to adverse effects on our health. Thus, one of the key pillars of our vision is the prevention of water pollution. Our Volunteers are actively involved in cleaning of river yamuna and raising their voice against the pollution.

It is evident that these challenges are magnifying as people are becoming less responsible and losing their sense of duty. With the contemporary world placing greater emphasis on rights, our focus equally extends to duties to bring back the time when Dharma (Moral duty or righteousness) used to be the guiding factor of our society.

The enlightening words of sir A.P.J. Abdul Kalam, “Where there is righteousness in the heart, there is beauty in the character. When there is beauty in the character, there is harmony in the home. When there is harmony in the home, there is order in the nation. When there is order in the nation, there is peace in the world.”, are deeply rooted in our hearts.

The word Bharat is made up of two parts: Bha; Means "light" or "knowledge" and rata; means "devoted". When put together, it means 'one who is in search of light or knowledge'. Our movement believes that people without knowledge of their past history, origin, and culture are like a tree without roots. Rashtra Jagran Abhiyan adheres to the Vedic and Bhagavad Gita schools of thought. We seek to make the teachings of Vedanta more accessible for everyone, particularly the younger generation, so that we can all fight the battles together while acknowledging that Ignorance is the root source of all conflicts. In this information technology age where stress and anxiety levels are increasing drastically, returning to nature is the only way out and hence more and more people from various fields are joining their hands with us to work towards an eco-centric Bharat.

Strengthen the movement by joining us and let’s make this country peaceful and “Vishwa Guru” again.

JAI HIND!!